Nth Degree Expands Automotive Offerings with New Experiential Division

Nth Degree Expands Automotive Offerings with New Experiential Division
Auto Industry Veteran Roger Ormisher Appointed Vice President

For more information:
Elise Simons

ATLANTA, GA/August 28, 2013/Business Wire/ — Nth Degree, a leading full-service global event marketing and labor management company, has expanded its portfolio of client services within the automotive sector with the appointment of Roger Ormisher as Vice President, Automotive Brand Experiences. Roger is based in the company’s Southern California office.

In this newly-created role, Ormisher will establish and direct a new experiential business unit which will uniquely combine strategic messaging, rich content and creative solutions to help bring brands and their products to life in 3D environments – all backed by Nth Degree’s established executional skills and exceptional client service.

Scott Bennett, EVP, Client Services, said, “There is an increasing focus on non-traditional experiential activities in the marketing portfolios of our automotive clients. Our extensive background in automotive, combined with experiential and event expertise in other market sectors, makes this a logical next step for our business.”

Ormisher brings more than 27 years of Global experience in both marketing and PR in the automotive industry, spanning three major continents – Europe, North America and Asia. He held senior communications positions at both Volvo Car Corporation and Nissan Corporate, and most recently ran Global Corporate Communications and PR for start-up Fisker Automotive.

Responsible for numerous event and experiential activities, including messaging and launching of ground breaking new technology products that included the Nissan Leaf and Fisker Karma, Ormisher also brings expertise in 3D communications, events management strategy, brand partnerships and product placement. He was a recipient of Ford’s Global Marketing award for the Volvo promotional campaign and treasure hunt tied to Disney’s ‘Pirates of the Caribbean’ film franchise.

“I am delighted to be joining Nth Degree,” Ormisher said. “They are an immensely talented group with a well-deserved reputation for delivering client excellence over the past 34 years. This new experiential offering will be about connecting with our target audiences in person and offering them an experience that is engaging, authentic, relevant, and one they will want to tell their friends about.”

Nth Degree, based in Atlanta, GA, is one of the world’s leading face-to-face marketing companies. The company offers event and trade show marketing and management, and installation and dismantle services worldwide to more than 1,100 domestic and multinational clients and supports more than 7,500 proprietary events, trade shows, and event marketing projects annually. Nth Degree has 21 North American offices, including all major convention cities, and locations in England, Germany, and China. Additional information is available at www.nthdegree.com.


Getting Partners Involved in Event Marketing

Marketing and attendee acquisition activities are rarely handled exclusively by the event organizer or lead sponsor and from our experience, getting the partners involved garners better results.  At Nth Degree we encourage our clients to see these activities as a combined effort – the event organizer brings the audience through the doorway, but it’s the partner’s job to get the attendees to their booth at the event.

Most partners understand the more people who attend and actually seek out their booth during the event, the better their chances are of making good contacts or actually lining up sales during a live event. However as an event organizer, you cannot rely on these partners to proactively promote your event – even if they realize it is to their benefit to do so – as they often do not have the tools or knowledge necessary to do so effectively. That is why you should consider it a part of your responsibility to provide them with those tools.

An active exhibitor marketing program can yield tremendous benefits for both the individual partner exhibitors and the event as a whole. Partner exhibitors often have contacts that the event organizers do not, providing a wider pool of potential attendees. In addition, partners are likely to have an existing relationship with these contacts, making it more likely that they will attend if invited by that individual partner directly. As an example, in 2012 one Nth Degree customer allowed us to provide exhibitor partners with marketing materials for their last event of the year after not doing so for previous events in the spring and summer. The result – registrations for this final event ended up nearly 50% higher than the earlier events.

To facilitate these activities, Nth Degree provides partner exhibitors at events we manage with Exhibitor Marketing Kits. These kits contain items such as a PDF invitation with live links to the event website, HTML files that can be sent as email blasts, banner ads to put on the partner exhibitor’s website, signatures that can be used in company emails, and pre-approved copy that can be posted on the partner exhibitor’s social media accounts including Facebook, Twitter and LinkedIn.

In addition, event organizers can actually track all online activity through the use of tracking codes from websites such as Google Analytics in order to see which partners are actually driving traffic and registrations. These are the partners that event organizers may want to specifically engage with after the event to gauge what their experience was like and look for ways to improve marketing efforts for future events. Another way to effectively track activity is to provide the partner exhibitors each with a unique discount code, which they can give to their contacts. By tracking how many times a code is used, you can see which partner exhibitors are making the biggest effort to bring in attendees.

Providing marketing tools to partner exhibitors will boost your attendance numbers and make them feel more involved in the event. The most important thing to keep in mind is to be gracious and appreciative to them for taking the time to carry out marketing activities. If a partner exhibitor wants to change something or try a different tactic be open to it – they may have an idea that turns out to be effective. At the end of the day, working together will result in a better turnout and more positive event for everyone involved.

Event Technology Trends


Nth Degree recently received a report from the Active Network and the Event Marketing Institute that reviews and analyzes survey results conducted by these organizations to better understand the relationship between events and technology, including trends in this space. As shown in the chart above and based on my experience with Nth Degree’s event marketing clients, it makes sense that lead retrieval is currently the most important event technology to respondents’ organizations. The desire for a measureable ROI will always hold true and lead retrieval will continue to be a coveted element of event ROI.

Additionally, improvement in other highly rated event technologies from this survey, such as Social Media and Web Site Development, is allowing brands to take what’s experienced and learned during a physical event and extend the interaction period and span of an event message. Attendees are able to use the combination of websites and social media channels to share an event experience with peers that may not be able to attend like never before. These sustained interactions are sure to grow as the technology improves.


RSA Conference Closing Notes from Nth Degree Newcomer Matt Kuzak

As RSA Conference 2012 came to a close last Friday afternoon, attendees were sent off with some final thoughts by former Prime Minister, Tony Blair. His inspiring sentiments asked each of us to do our part in making the world a better and safer place for everyone – a key takeaway that took shape throughout the 5-day security-focused event. The closing keynote also included a hilarious and fun segment called, The Hugh Thompson Show, where bestselling author Hugh Thomson, Ph.D., interviewed political consultant, Frank Lutz, with hilarious results! You can see a video of this keynote presentation here. The packed room was fully engaged and seemed to be enjoying it very much.

After the keynotes, the crowd disbanded onto the sunny streets of San Francisco, ready to apply the practical solutions they learned during RSA into their daily lives. Looking back, it was quite an exciting and informational week-long event and I can’t wait for RSA Conference 2013!  Now I am headed to Las Vegas for Exhibitor 2012 and as I write this post from my smart phone, I am reminded again how important internet security is as we disseminate sensitive information from a variety of technologies and places. RSA Conference is and will continue to be an important platform to share and collaborate on ideas that will keep us all safe in the technology age!  More to come…

Internet Security is My Business Too


The other day I was at work when I ran into an old friend. We caught up on life, family, travels and he started discussing his new car. The car isn’t relevant, but the process he underwent to acquire it is. Someone had stolen his identity a few years ago and the repercussions are still felt every time he applies for a loan or even a library card. It took him countless months to set the record straight and fix the original quagmire, but by this time he’s used to dealing with it and going the extra mile to prove his identity and credit are legitimate. It’s been almost four years since his identity was hacked and the result of that incident made him switch career fields and dive head first into internet security. He didn’t want the feeling he had to happen to others and told me, “Most people don’t realize the extent the internet permeates all parts of their life. Now after what happened to me, I feel like I get to help people every day.”   

After a little more small talk we parted ways, but our conversation made me feel proud to be standing where I was that day at RSA Conference 2012. While mine may only be a small contribution, whether it is writing up an event plan, designing a space or standing behind the Information Desk to furnish directions and dole out recommendations, as I was that day, we each play an integral part. And I too now felt like I was helping contribute to keeping the internet more secure as I helped facilitate the conference.

With that I want to say thank you to my friend, all of the attendees, my colleagues and our client, RSA, The Security Division of EMC, for making RSA Conference 2012 such a success and for your continuing efforts at keeping our internet and world safer.

Notes from Behind the Scenes at RSA Conference 2012

With the last day of RSA Conference 2012 here, I have finally had a chance to reflect on all of the amazing things I have seen and heard throughout the week. As a new employee to Nth Degree, this was my first time experiencing the event and seeing directly all the work Nth Degree and the RSA Conference team put into making it a dynamic experience for the attendees. The first thing that made an impression on me was the sheer energy and enthusiasm of conference attendees. With so much to see and do at the conference, from informational sessions and seminars, to panels, keynotes and debates…not to mention the high-energy expo floor, it seemed the activities were endless. What a week! As a first-timer to the conference, I thought one of the most impressive, and highly attended activities, was the Innovation Sandbox, a half-day program where game-changing new technologies were explored. This seemed like such a great opportunity for collaboration and conversation. The other component of the conference that really struck me was the expo floor…it was amazing! The booths looked incredible and had some great design elements – feedback from the attendees was positive as well. I’m really looking forward to the final day’s activities, especially the closing keynote delivered by former Prime Minister of Britain and Northern Ireland, Tony Blair! To learn more about Nth Degree’s work with RSA Conference, click here.