Even if you don’t know anything about film, music or interactive technology, you’ve still probably heard of SXSW – most likely in the form of #SXSW. The social media reach of this event is staggering and is likely part of the reason why this annual event continues to grow year-over-year. According to Synthesio, SXSW 2014 had over 2,200,000 global mentions on social media in 10 days.
As a marketer, I would love to tap into what makes it such a “talked about” event, but it also conjures the question of what’s next for SXSW? This blog post dives into the history of this event and how it’s changing in terms of the audience and its offering and becoming more sophisticated in nature: http://simplymeasured.com/blog/2014/03/11/does-sxsw-mirror-the-increasing-sophistication-of-social-marketing/. This unconventional event is truly a great study for event marketers and offers the opportunity to take cues for your own social marketing programs.