In early 2025, Starbucks brought together more than 14,500 global leaders, managers, and partners for a multi-day leadership summit at Mandalay Bay in Las Vegas. It marked the company’s first global in-person gathering of this scale since 2019. The event needed to be immersive, efficient, and flawlessly executed—spanning six venues and integrating custom branding, logistics, scenic environments, and crowd movement for thousands of attendees.
With a large task ahead, lead agency Touch Worldwide needed a reliable partner to scale execution and achieve their creative vision.
Touch Worldwide turned to long-time collaborator Nth Degree to help bring the event to life with a combination of expert installation, logistical support, and dynamic project management. Together, they helped ensure Starbucks’ brand experience remained consistent and engaging at every touchpoint, from immersive environments and signage to furniture delivery and scenic installation.
Despite the complexity, scale, and tight turnaround, the Starbucks Leadership Experience 2025 was delivered on time and under budget, exceeding expectations across the board. Starbucks’ leadership praised the seamless attendee journey and consistent brand execution across multiple venues. With precise planning and execution, the Summit is now regarded as a benchmark for large-scale experiential events, demonstrating the power of aligning creative vision with operational excellence.
Nth Degree deployed an experienced team of highly trained professionals to manage all aspects of installation and dismantle (I&D), ensuring every scenic element, registration counter, sign, and branded space was delivered with precision. With over 6,000 hours worked across multiple venues and a team of 80+ crew members onsite each day, Nth Degree ensured smooth execution and high-touch support in a dynamic, large-scale environment.
Nth Degree deployed an experienced team of highly trained professionals to manage all aspects of installation and dismantle (I&D), ensuring every scenic element, registration counter, sign, and branded space was delivered with precision. With over 6,000 hours worked across multiple venues and a team of 80+ crew members onsite each day, Nth Degree ensured smooth execution and high-touch support in a dynamic, large-scale environment.
Collaborating with the lead agency, Nth Degree brought complex brand storytelling to life by managing the logistics and technical production of immersive environments like the Coffee Pavilion and Barista Championship. From large-format graphics to custom wayfinding and real-time asset tracking, the team delivered tailored experiences that aligned with Starbucks’ goals and created a lasting impact.
Collaborating with the lead agency, Nth Degree brought complex brand storytelling to life by managing the logistics and technical production of immersive environments like the Coffee Pavilion and Barista Championship. From large-format graphics to custom wayfinding and real-time asset tracking, the team delivered tailored experiences that aligned with Starbucks’ goals and created a lasting impact.
Nth Degree’s project management provides the glue that holds large-scale productions together, ensuring every detail is aligned and executed flawlessly. For experiences like the Starbucks Leadership Experience, our team worked hand-in-glove with Touch Worldwide, adapting and adjusting in real time, anticipating needs, and keeping all moving parts in sync. From meticulous pre-planning to seamless on-site issue resolution, we ensured every element came together to create a polished, impactful experience.
Nth Degree’s project management provides the glue that holds large-scale productions together, ensuring every detail is aligned and executed flawlessly. For experiences like the Starbucks Leadership Experience, our team worked hand-in-glove with Touch Worldwide, adapting and adjusting in real time, anticipating needs, and keeping all moving parts in sync. From meticulous pre-planning to seamless on-site issue resolution, we ensured every element came together to create a polished, impactful experience.
