Volvo V90 Cross Country and Polestar Media Drives

Event Name: Volvo V90 Cross Country and Polestar Media Drives
Scope: Project Management, Logistics Management and Creative
Event Location(s): Sedona and Phoenix, Arizona

When Volvo was ready to launch its all-new Cross Country Wagon and Polestar Performance models to automotive media, they chose Nth Degree to concept and deliver on two very different media ride and drive experiences. Based out of the exclusive Sanctuary resort in Scottsdale, VIP media guests were flown by private plane to Sedona to experience both the range of Volvo’s performance-driven Polestar along twisting scenic roads and the car’s handling and pace at a local track. Additional media waves got to experience the V90 Cross Country on remote dirt roads that highlighted the car’s all-wheel drive capabilities in a breathtaking landscape. Nth Degree handled all creative ideation, logistics, hotel, food & beverage and overall project management for both events.
See the experience here.