Event Name: Volvo Avicii Marketing Campaign Launch
Scope: Project Management and Staging of a Celebrity/VIP Advertising Campaign Media Launch
Event Location: Downtown Los Angeles, May 2015
Volvo Car Corporation enlisted Nth Degree to help create a VIP event for the launch of the brand’s new global marketing campaign featuring Swedish EDM artist, Avicii. Held in downtown LA, a pop-up store was transformed into the backdrop for this media launch. Agency deliverables included creative conceptualization and management of all event properties and visual elements.