Volvo 60th Anniversary Events

Event Name: Volvo Cars of North America 60th Anniversary Celebration
Agency Partners: Paramount Pictures Studios
Party Activation Scope: Venue Selection, Vendor Negotiations, Creative & Design, Entertainment Management, Food & Beverage Management, Timeline Planning and On-Site Execution
Dealer Activation Scope: Project Management, Pre-Event Planning, On-Site Labor Management, Creative Ideation & Commemorative Logo Development, 3D-Design, Graphics Production and Food & Beverage Management

The centerpiece of Volvo Cars of North America’s 60th Anniversary celebrations was an event held on the New York backlot set at the fabled Paramount Pictures Studios in Los Angeles. Over 400 Volvo customers and media guests engaged in the on-site activities and entertainment. Nth Degree helped create the event from scratch including all creative and design elements such as a drive-in movie theater. In addition, Nth Degree helped two major West Coast Volvo retailers to design and execute a heritage-themed customer day that attracted in excess of 250 potential buyers to the dealerships to see classic Volvo car models and test drive the new models. These brand events enabled Volvo to re-launch its revitalized model range to its West Coast customers while underlining its strong heritage. Click here to receive a full case study.