Event Name: Motor Press Guild Track Day
Scope: Full-Scale Event Design and Management
Location: Pasadena Hilton Hotel, Rose Bowl Stadium and Willow Springs Raceway, CA, October 2014
Los Angeles based Motor Press Guild, the largest automotive media association in North America, selected Nth Degree to re-imagine and execute a new style of event based on their successful Track Day formula. Attended by nearly 200 automotive journalists and OEM representatives, the 2-day program featured product and educational demonstrations, news events and road and track test drives. Nth Degree managed the entire event including sponsorship package development and sales, drive event components, roundtable seminars, venue selection, and supplier team management and negotiations. Nth Degree also revamped the sponsorship packages and increased event revenue by 50% from the previous year.