Event: Movie Mondays at Segerstrom Center for the Arts
Agency Partners: Gail and Rice, STI, ShowMax
Scope: Full-service Program Management including Creative Concept Development, Set Acquisition Talent Acquisition, Lead Management and Project Management for 5-Week Experiential Activation
Location: Segerstrom Center for the Arts, Orange County, CA, Summer 2014, 2015 and 2016
For three consecutive years Kia Motors America has selected Nth Degree to plan creative consumer engagement activities and social media interaction for their prestigious sponsorship of Orange County’s Segerstrom Center for the Arts’ Movie Mondays series. Nth Degree created fun and interactive engagements with the event guests through photo opportunities, lead generation activities and social media activations such as movie-themed Facebook competitions. By measuring guest sentiment, Nth Degree has steadily increased brand perception and delivered hundreds of test drive opportunities for Kia.