Converting a prospect into a brand advocate involves crafting an experience that emotionally connects them with your product. And one time-tested way to win the battle for hearts and minds (of your target customer and media audiences) is with a ride and drive.
Whether your event is aimed at simply getting on a buyer’s short list or cultivating current loyal owners to consider upgrading to a new model, we fashion a strategy that is finely targeted and design an experience that will move the needle.
Every aspect is carefully considered when planning your event – audience demographics, venues, opportunities to blend experiences (e.g. festivals and sporting events to maximize impact), social media, staffing and everything in between.
Plan. Implement. Manage. Obsess…not necessarily in that order.
30% of those attending an experience will write a positive review on their social network sites or post pictures.