A global product launch is a defining moment for any company – it is an opportunity to speak to the whole world and ignite a product following. We want you to own that moment. By taking a deep dive into your brand, your goals and your product, we will devise a live experience coupled with a sophisticated communications strategy for before, during and after the event. Your moment of pride and excitement will be realized with a well-planned, perfectly-timed and flawlessly-aligned product launch.
Our experience include global launches for ground-breaking new products including Volvo XC90 (company’s first SUV), Nissan Leaf (first electric car) and Fisker Karma (first luxury hybrid). Sales orders generated by combined PR/Marketing alignment prior to launch totaled 9,000 for XC90, 20,000 (with 150,000 handraisers) for Nissan Leaf and 2,000 for Fisker’s Karma.
Social media teamed with a live experience increases propensity to purchase by 50%.