Event Measurement

We measure events in impact.
Not in square footage.

When it comes to evaluating attendee, exhibitor, and speaker response to an event, we appreciate what traditional tools (surveys, focus groups, social media tools, etc) can tell us. But experience has taught us that what people say and what they actually think can be two very different things.

To that end, we pair our traditional testing tools with more advanced measurements.

We were the first company in our industry to hire anthropologists to evaluate how people interact at conferences and other events. Our pioneering work has led to a deeper understanding of the psychology that drives the events world. More importantly, it’s enabled us to create even more value for our clients.

Of course, every event is different. So are every client’s goals. We’ll work with you to define what success means to your organization and therefore give you the return on value you expect.