Strategy is the foundation of everything we do. Strategy informs every event program and every tactic we execute. The best strategies are invisible and never stand alone. At Nth Degree Events, strategy is more than a buzzword. Strategy is collaborative, goal-oriented and most importantly, actionable.

Key Services

We’ll work with your team to build the vision for your event. Lay the groundwork for the goals and objectives you wish to achieve, and then create an actionable roadmap to get us there.

  • Audience Persona Development

  • Event Strategy / Journey Mapping

  • Attendee Base & Learning Style Analysis

  • Creative / Experience Strategy

  • Measurement & Optimization

"Nth Degree Events challenges us to try new things. The strategy bootcamp Nth Degree Events runs for our team always results in the kind of change-thinking we need to keep RSAC fresh. They are a true partner in the successful evolution and growth of RSA Conference."

Event Strategy Services

Audience Persona DevelopmentO

At Nth Degree Events, every program starts with an understanding of the audience. We build specific personas — with demographics, psychographics, technographics, behaviors — and we map those to audience wants and needs. These personas guide event design, communications approaches and the overall in-person and virtual experience delivery.

Audience Persona DevelopmentO

At Nth Degree Events, every program starts with an understanding of the audience. We build specific personas — with demographics, psychographics, technographics, behaviors — and we map those to audience wants and needs. These personas guide event design, communications approaches and the overall in-person and virtual experience delivery.

Strategy Boot CampsO

Whether you’re kicking off an event or bringing one to a close, a strategy boot camp is a great way to go. Nth Degree Events creates single and multi-day programs that facilitate cross-team collaboration. They’re an effective way to review the past year and strategically plan for an upcoming program.

Strategy Boot CampsO

Whether you’re kicking off an event or bringing one to a close, a strategy boot camp is a great way to go. Nth Degree Events creates single and multi-day programs that facilitate cross-team collaboration. They’re an effective way to review the past year and strategically plan for an upcoming program.

Measurement & OptimizationO

This isn’t measurement for measurement’s sake. It’s about data and insights that drive actionable recommendations. We track marketing campaign performance, design post-conference surveys and measure Net Promoter Score, attendee and sponsor/exhibitor experience. We plot trends, create dashboards, demonstrate ROI and provide everything you need to visualize event success.

Measurement & OptimizationO

This isn’t measurement for measurement’s sake. It’s about data and insights that drive actionable recommendations. We track marketing campaign performance, design post-conference surveys and measure Net Promoter Score, attendee and sponsor/exhibitor experience. We plot trends, create dashboards, demonstrate ROI and provide everything you need to visualize event success.

Attendee Base & Learning Style AnalysisO

What we do goes well beyond logistics. We’re experts in understanding how people learn, what motivates them to listen and engage, and which environments help them retain information. An innovator in the space, our content and learning team constantly searches for new ways to help you and your speakers tell your story with impact.

Attendee Base & Learning Style AnalysisO

What we do goes well beyond logistics. We’re experts in understanding how people learn, what motivates them to listen and engage, and which environments help them retain information. An innovator in the space, our content and learning team constantly searches for new ways to help you and your speakers tell your story with impact.

Let's get your project startedo