It’s not just a place to be.
It’s the place to be.
A well-attended event is the end game of a well-considered strategy. We use powerful, proprietary tools including persona profiling and competitive intelligence research to drive attendees to your event. We also employ a proven four-step process.
- Define the right audience. Segment and profile all participants, including attendees, exhibitors, sponsors, speakers, host company employees, and press.
- Deliver the right message. Create a communications plan and message matrix targeting each audience.
- Encourage the right action. Inform, engage, and motivate each audience to act in a way that supports the event registration and revenue goals.
- Execute the plan. Hit the marks. Deliver the goods. On-time and on-budget.