Event Name: Volvo V90 Cross Country and Polestar Media Drives
Scope: Project Management, Logistics Management and Creative
Event Location(s): Sedona and Phoenix, Arizona

When Volvo was ready to launch its all-new Cross Country Wagon and Polestar Performance models to automotive media, they chose Nth Degree to concept and deliver on two very different media ride and drive experiences. Based out of the exclusive Sanctuary resort in Scottsdale, VIP media guests were flown by private plane to Sedona to experience both the range of Volvo’s performance-driven Polestar along twisting scenic roads and the car’s handling and pace at a local track. Additional media waves got to experience the V90 Cross Country on remote dirt roads that highlighted the car’s all-wheel drive capabilities in a breathtaking landscape. Nth Degree handled all creative ideation, logistics, hotel, food & beverage and overall project management for both events.
See the experience here.

Event Name: Bentley Motors 2015 Pebble Beach Experiential Activation
Agency Partners: Display Fabrication Group
Scope: Management of Activation Program, and On-Site Installation and Project Management of 3 Separate VIP Experiences
Location: Pebble Beach, CA, August 2015

Nth Degree was selected by Bentley Motors to assist in the development and on-site management of three separate VIP experiences during the prestigious Pebble Beach Concours d’Elegance. The experiences were located at various spots throughout the property and included a Bentley display at the Quail Lodge Golf Course, a customer hospitality and merchandise installation at the Laguna Seca Race Course, and the transformation of a residential home into an exclusive VIP venue known as the House of Bentley. In addition to providing event, project and labor management, Nth Degree assisted in the creation of an English garden maze for the grand reveal of the brand new Bentley Bentayga model, which resulted in numerous pre-orders for the ultra-exclusive SUV.

Event Name: Volvo Cars of North America 60th Anniversary Celebration
Agency Partners: Paramount Pictures Studios
Party Activation Scope: Venue Selection, Vendor Negotiations, Creative & Design, Entertainment Management, Food & Beverage Management, Timeline Planning and On-Site Execution
Dealer Activation Scope: Project Management, Pre-Event Planning, On-Site Labor Management, Creative Ideation & Commemorative Logo Development, 3D-Design, Graphics Production and Food & Beverage Management

The centerpiece of Volvo Cars of North America’s 60th Anniversary celebrations was an event held on the New York backlot set at the fabled Paramount Pictures Studios in Los Angeles. Over 400 Volvo customers and media guests engaged in the on-site activities and entertainment. Nth Degree helped create the event from scratch including all creative and design elements such as a drive-in movie theater. In addition, Nth Degree helped two major West Coast Volvo retailers to design and execute a heritage-themed customer day that attracted in excess of 250 potential buyers to the dealerships to see classic Volvo car models and test drive the new models. These brand events enabled Volvo to re-launch its revitalized model range to its West Coast customers while underlining its strong heritage. Click here to receive a full case study.

Event Name: Volvo C26 Autonomous Driving Concept Experiential Media Reveal
Agency Partners: Novafx and 2xd Productions
Scope: Creative Design, On-Site Build, Production and Project Management of VIP Media Preview in Conjunction with the Los Angeles Auto Show
Event Location: Los Angeles, November 2015

Nth Degree helped Volvo Cars of North America design and execute the global unveil of its C26 Autonomous Driving Concept. The reveal was a two-part event including a VIP media event in Volvo’s Camarillo Design Studios and a full showcase reveal at the Los Angeles Auto Show for more than 500 media guests. Nth Degree was responsible for creating the flow and staging of the events, as well as the on-site construction, AV management and editing, and the management of all on-site production elements. See a video of the reveal here.

Design Agency: Envy Create
Fabrication: Display Fabrication Group
Size/Scope: Labor Management of 60’ x 80’ exhibit
Show/Location: CTIA Super Mobility/Las Vegas

Nth Degree, working alongside several suppliers, provided Installation and Dismantle and On-site Labor Management for the 4,800-square-foot-exhibit. Nth Degree executed Envy Create’s exhibit design, which featured a large two-story structure with detailed office spaces and a VIP lounge. The main floor featured a new look from previous years with intricate workstations putting the focus on the client’s product. The entire project was delivered on-time and under budget.