Event Name: Volvo XC90 U.S. Launch and Press Drive
Scope: Project Management, Logistics Management and Creative Concepts
Event Location: Los Angeles and Santa Monica, May 2015

Nth Degree provided strategy, creative direction and execution for the event, including concept, site planning, graphic design, A/V and lighting. The event hosted more than 150 Volvo VIP guests for the media launch of the all-new XC90 model and was spread over 4 different locations in LA: a hotel press conference facility, a beach front dinner, a downtown pop-up store and a downtown rooftop dining experience site. The 108 media guests generated a reach of over 150 million impressions and coverage with an estimated ad value equivalence in excess of $50 million. The XC90 went on to win American Truck of the Year and Motor Trend’s SUV of the Year Award.