Event Name: Bentley Motors 2015 Pebble Beach Experiential Activation
Agency Partners: Display Fabrication Group
Scope: Management of Activation Program, and On-Site Installation and Project Management of 3 Separate VIP Experiences
Location: Pebble Beach, CA, August 2015
Nth Degree was selected by Bentley Motors to assist in the development and on-site management of three separate VIP experiences during the prestigious Pebble Beach Concours d’Elegance. The experiences were located at various spots throughout the property and included a Bentley display at the Quail Lodge Golf Course, a customer hospitality and merchandise installation at the Laguna Seca Race Course, and the transformation of a residential home into an exclusive VIP venue known as the House of Bentley. In addition to providing event, project and labor management, Nth Degree assisted in the creation of an English garden maze for the grand reveal of the brand new Bentley Bentayga model, which resulted in numerous pre-orders for the ultra-exclusive SUV.