Trade Show Audience Acquisition

Nth Degree’s Audience Acquisition team can help you attract the right people to your exhibit and implement a system to analyze and track the audience’s response. Here’s how we can support your audience engagement:

Attract Your Target Audience
Nth Degree’s Audience Acquisition team starts with an analysis of your target audience. Based on its needs, interests, likes and dislikes, we create a comprehensive integrated marketing strategy and a campaign that drives your audience to your exhibit and educates them about your product.

Theme Development
When appropriate, we develop a campaign, market or show specific theme or brand that communicates your message visually and graphically. This theme is then incorporated into every aspect of your integrated trade show marketing program.

Reach and Educate
We use mediums including promotions, demonstrations and presentations to engage attendees in a learning experience and reinforce your message.

Staff Preparation and Training
Our staff can help you enhance your results by creating customized programs that prepare your exhibit staff to greet, qualify and engage prospects in your exhibit.

Extended Contact
We create post-show communications or promotions to help reinforce your message after the show.

Measure Your Results
Our system of measurements and evaluations can help you determine the success of your show. This includes awareness levels, perceptions, leads and attendance.

Multi-Disciplinary Skills
The Nth Degree Audience Acquisition team is comprised of professionals who combine extensive marketing and communications expertise with both agency and corporate experience. Our skills include strategic marketing planning, domestic and international branding, concept and promotion development, training, measurement and detail conscious implementation. We work in print, presentations, and electronic and multimedia. We understand and leverage database marketing, and are continually exploring ways to use new media to your advantage. Our capabilities include:

• Target Audience Research
• Show Selection
• Strategic Development
• Program Development and Management
• Pre and At-Show Communications
• Promotional Development
• Presentation Production
• Exhibit Staff Training
• Project Reporting and Measurement

So whether you want to measure the success of your current trade show marketing program, or create a highly targeted program from scratch, Nth Degree can provide the solutions you need to maximize your audience interactions.