Event Strategy & Marketing

Whether you are creating a new event, redefining your event or enhancing a successful program, Nth Degree offers strategic and marketing services designed to support your corporate event marketing goals.

Event Architecture

• Define event type that best meets your communication objectives and audience needs
• Structure agenda and content delivery to address unique audience preferences with sensitivity to industry, job function, seniority level and generational differences
• Consult on achieving right balance between you and the goals of your sponsors and your attendees.
• Determine program goals and target audiences

Pricing Strategy

• Benchmark competitive or similar event pricing models
• Recommend appropriate discount strategy by registration date, category, group, bundling, etc. to drive desired participant behavior
• Model scenarios to facilitate pricing decisions

Event Brand Development

• Facilitate and manage work sessions with internal and external stakeholders to achieve broad input and buy-in
• Define and document brand personality, audience demographics and psychographics, brand voice and visual expression
• Develop creative concepts that visually communicate the brand personality and voice

Audience Acquisition

• Define the right audience: segment and profile participants: attendees, exhibitors, sponsors, speakers, host company employees, press
• Deliver the right message: create a communications plan and message matrix targeting each audience
• Encourage the right action: inform, engage and motivate each audience to act in a way that supports the event registration and revenue goals
• Execute the communications plan on brand, on message, on time and on budget

Measurement

• Establish metrics of competitive events and benchmark against key competitors
• Design measurement strategy
• Collect data from attendees, exhibitors, sponsors, speakers, host company employees, press and/or others as defined in the measurement strategy via session evaluations, printed or electronic surveys, intercept surveys, focus groups, advisory boards, and/or polling
• Organize data across sources by relevant topic areas, evaluate findings and recommend initiatives for program planning and improvement

Event Strategy

• Provide ongoing consultation to respond to new circumstances and opportunities (change in corporate strategy, budget cuts, acquisitions, new opportunities, etc)
• Shepherd event planning and improvement processes to ensure decisions are guided by event goals and enhanced by continual innovation