Posted: Aug 5, 2009

Nth Degree Appoints Nancy Lyons as VP, Sales & Marketing

Nth Degree Appoints Nancy Lyons as VP, Sales & Marketing
Industry Veteran to Focus on New Business Development for Events Division

For more information:
Elise Simons
404-296-5282
esimons@nthdegree.com

Atlanta, GA/ August 05, 2009/Businesswire/ -- --Nth Degree announces the appointment of Nancy Lyons as VP, Sales & Marketing located in Nth Degree’s corporate headquarters in Atlanta, GA. In this role, Lyons is responsible for leading new business development activities for the events division and providing insight and direction for the company’s overall marketing initiatives. Lyons will also be responsible for developing and managing senior level client relationships.

“Nancy brings senior-level skills, broad-based experience and creative ideas to our leadership team,” said John Yohe, President, Nth Degree. “She has made immediate contributions to both our current client programs and our business development efforts.”

Lyons comes to Nth Degree with over 20 years of broad-based experience in sales, marketing and business development in the experiential marketing industry. Her most recent position was as Chief Engagement Officer with Atlanta-based company, Studio Five by Five where she led event design projects for key clients such as Lexus, Mary Kay Cosmetics and the Dallas Cowboys. Previous experience includes senior level positions with MJM Creative and TBA Global Events in New York and Caribiner International in Chicago and Atlanta where she engaged and managed integral client accounts such as First USA, UPS, Holiday Inn and BP.

“I am very excited to help facilitate Nth Degree’s growth,” said Lyons. “Nth Degree is well-known in the face-to-face marketing industry and it is my goal to augment its creative capabilities and position through expansion in the event marketing arena.”

About Nth Degree
Nth Degree is a full-service brand-to-face marketing company offering strategic and logistical services that help companies design and execute event and trade show programs that optimize audience engagement, maximize their marketing investments and ensure their success worldwide. The company offers event and trade show services worldwide to more than 1,500 domestic and multinational clients and supports more than 10,000 proprietary events, trade shows, and event marketing projects annually. Nth Degree has 20 North American offices, including all major convention cities, offices in London, Düsseldorf, and Shanghai, and strategic partnerships throughout Australia, South America, Europe and Asia.

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