Client: SGI (Mobile Innovation Tour) Size/Scope: 142-stop truck tour with over 7,500 attendees Show/Location: Major and secondary market cities in US and Canada
Silicon Graphics (SGI®) hired Nth Degree to design and market SGI’s Mobile Innovation Center (MIC) and manage its tour. Over $270 million of revenue was attributed to the MIC - business that was either new or directly impacted by furthering negotiations.
