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Palmer & Cay (Audience Acquisition for Exhibit) Case Study



Client: Palmer & Cay (Audience Acquisition for Exhibit)
Size/Scope: Audience acquisition
program for 20' x 20' exhibit, customer dinner and prospect happy hour event.
Show/Location:
RIMS show in
San Diego, CA

Palmer & Cay, an insurance brokerage firm, wanted to make a big splash at the RIMS conference to attach credibility to the buzz their aggressive tactics had been generating. To achieve this, they hired Nth Degree to develop an event marketing strategy for their activities at RIMS.