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ATLANTA, GA/August 28, 2013/Business Wire/ — Nth Degree, a leading full-service global event marketing and labor management company, has expanded its portfolio of client services within the automotive sector with the appointment of Roger Ormisher as Vice President, Automotive Brand Experiences. Roger is based in the company’s Southern California office.
In this newly-created role, Ormisher will establish and direct a new experiential business unit which will uniquely combine strategic messaging, rich content and creative solutions to help bring brands and their products to life in 3D environments – all backed by Nth Degree’s established executional skills and exceptional client service.
Scott Bennett, EVP, Client Services, said, “There is an increasing focus on non-traditional experiential activities in the marketing portfolios of our automotive clients. Our extensive background in automotive, combined with experiential and event expertise in other market sectors, makes this a logical next step for our business.”
Ormisher brings more than 27 years of Global experience in both marketing and PR in the automotive industry, spanning three major continents – Europe, North America and Asia. He held senior communications positions at both Volvo Car Corporation and Nissan Corporate, and most recently ran Global Corporate Communications and PR for start-up Fisker Automotive.
Responsible for numerous event and experiential activities, including messaging and launching of ground breaking new technology products that included the Nissan Leaf and Fisker Karma, Ormisher also brings expertise in 3D communications, events management strategy, brand partnerships and product placement. He was a recipient of Ford’s Global Marketing award for the Volvo promotional campaign and treasure hunt tied to Disney’s ‘Pirates of the Caribbean’ film franchise.
“I am delighted to be joining Nth Degree,” Ormisher said. “They are an immensely talented group with a well-deserved reputation for delivering client excellence over the past 34 years. This new experiential offering will be about connecting with our target audiences in person and offering them an experience that is engaging, authentic, relevant, and one they will want to tell their friends about.”
Nth Degree, based in Atlanta, GA, is one of the world’s leading face-to-face marketing companies. The company offers event and trade show marketing and management, and installation and dismantle services worldwide to more than 1,100 domestic and multinational clients and supports more than 7,500 proprietary events, trade shows, and event marketing projects annually. Nth Degree has 21 North American offices, including all major convention cities, and locations in England, Germany, and China. Additional information is available at www.nthdegree.com.