Nth Degree Names Brad Langley President, Events

Nth Degree Names Brad Langley President, Events
Industry Veteran Tapped to Strengthen and Grow Key Service Group

For more information:
Elise Simons
404-296-5282
esimons@nthdegree.com

ATLANTA, GA/May 22, 2014/Business Wire/ — Nth Degree, a leading full-service global event marketing and labor management company, has named Brad Langley as President, Events. In this key senior leadership role, Langley will be charged with providing overall strategic direction to and overseeing growth and client service for the company’s Events business. This move further reinforces Nth Degree’s commitment to expanding this group’s global growth to serve clients.

Langley, a seasoned professional in the global meetings and events industry, has over 20 years in executive-level leadership roles at Creative Group and Maritz helping develop brand-to-face marketing programs for global Fortune 500 client companies. “I’m excited to join such a creative, client-focused, innovative Nth Degree team that designs unique experiences that build stronger brands and more loyal customers. In today’s competitive market, clients need a partner that helps them connect buyers’ minds and hearts with their product through events,” said Langley.

“Now is the perfect time to bring on an experienced individual who can lead the charge for our events business,” said John Yohe, President & CEO, Nth Degree, Inc. “Brad brings the perspective, experience and leadership components that will help us better serve both our existing clients and expand into new market segments. Our clients are continually looking for new approaches to differentiate their brands and we bring the strategy and talent to execute authentic, engaging, and memorable brand-to-face events.”

Nth Degree, based in Atlanta, GA, is one of the world’s leading face-to-face marketing companies. The company offers event and trade show marketing and management, and installation and dismantle service worldwide to more than 1,100 domestic and multinational clients and supports more than 7,500 proprietary event and trade shows projects annually. Nth Degree has 21 North American offices, including all major convention cities, and locations in England, Germany, and China. Additional information is available at www.nthdegree.com.

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Social Marketing Lessons for Event Marketers from SXSW

Even if you don’t know anything about film, music or interactive technology, you’ve still probably heard of SXSW – most likely in the form of #SXSW. The social media reach of this event is staggering and is likely part of the reason why this annual event continues to grow year-over-year. According to Synthesio, SXSW 2014 had over 2,200,000 global mentions on social media in 10 days.

As a marketer, I would love to tap into what makes it such a “talked about” event, but it also conjures the question of what’s next for SXSW? This blog post dives into the history of this event and how it’s changing in terms of the audience and its offering and becoming more sophisticated in nature: http://simplymeasured.com/blog/2014/03/11/does-sxsw-mirror-the-increasing-sophistication-of-social-marketing/. This unconventional event is truly a great study for event marketers and offers the opportunity to take cues for your own social marketing programs. 

New York’s Jacob Javits Convention Center Union Regulations

The rules and regulations for exhibiting in Javits are fairly complex, so our New York-based labor operations team has highlighted a few questions they are commonly asked regarding what work an exhibitor is and isn’t allowed to perform on the show floor.

We think New York is one of the greatest cities in the world and we want to help make your experience as smooth as possible so you can get out there and take in all the sights and sounds. Read below and please feel free to leave a comment or contact us directly if you have any other questions.

Material Handling

  • Can exhibitor carry in merchandise/items into hall by themselves? Yes, but items can be hand-carried ONLY.
  • Can exhibitor use a hand truck or dolly/wheeled cart to bring exhibit materials into the hall? No.

Work

  • Can shop supervisor or exhibitor work in this city or supervise ONLY? Supervise ONLY.
  • Can the exhibitor install & dismantle their display/carpet? Yes, as long as the exhibit/carpet is 100 sq. ft. or less.
  • Can the exhibitor use tools to set up their displays? No.
  • Can EAC set-up steel deck structures? Yes. However, the structure must be pre-approved by building engineering and copies of approval are required on-site during the install.

Electrical

  • Electrical service – from overhead or floor? Floor.
  • Can exhibitor or EAC run electrical cords under carpet? No.
  • Can exhibitor or EAC run electrical cords above carpet? No.
  • Can exhibitor or EAC plug lights and/or other devices into booth electrical outlets? No.
  • Can exhibitor/shop/EAC place lights? Can exhibitor/shop/EAC insert duratrans in light boxes? No.
  • Can Genie Lifts be used? This varies depending on the general contractor and/or show association. The exhibitor should consult exhibitor show book regulations.

Other

  • Who can vacuum the booth carpet? The exhibitor can vacuum carpet (with his/her supplied vacuum) or order booth cleaning through the show contractor. EACs cannot vacuum in this facility.
  • Can exhibitor/shop have food/beverage brought into facility? No, not during the show run. These items must be purchased from the house caterer. During move-in, exhibitors may bring in food/beverages in limited quantities.
  • Is there access to local specialty vendors? Yes. Note – some specialty vendors such as graphic vendors and lighting suppliers are not available on weekends.
  • Can EAC assemble hanging signage? Yes. EACs can assemble hanging signs in this facility.

Tips for Exhibitors from Nth Degree’s Senior Account Director, Maureen Burke

Check out this article on Entrepreneur.com – Nth Degree’s Senior Account Director, Maureen Burke, offers her perspective on how you can make the most of your trade show exhibit.

South Florida Union Regulations

Step one to making the most out of your time as an exhibitor in South Florida is to know what to expect on the show floor. South Florida’s trade show market encompasses both Miami and Ft. Lauderdale, but the same rules apply regardless of in which city you are exhibiting.

Nth Degree’s South Florida-based labor operations team has provided answers to some of the most frequently-asked questions for exhibitors in this market. Take a look and please feel free to leave a comment or contact us directly if you have any other questions.

Material Handling

  • Can exhibitor carry in merchandise/items into hall by themselves? Yes, items can be hand-carried or brought in with a 2-wheeled personal cart.
  • Can exhibitor use a hand truck or dolly/wheeled cart to bring exhibit materials into the hall? Hand-carry or 2-wheeled personal cart ONLY. Exhibitor Appointed Contractors (EACs) can assist if the exhibitor has a few items, but multiple trips will require the General Contractor.

Work

  • Can shop supervisor or exhibitor work in this city or supervise ONLY? If the exhibitor is using an EAC to install/dismantle the exhibit, the shop supervisor and/or exhibitor can supervise ONLY.
  • Can the exhibitor install & dismantle their display? Yes, as long as they are full-time employees. If an EAC is not contracted for the job, the shop supervisor can also work.
  • Can the exhibitor use tools to set up their display? Yes, but if an EAC is not contracted for the job, the shop must provide its own ladders and tools on-site.
  • Can EAC set-up steel deck structures? Yes, if the structure is pre-approved by building engineering. Copies of approval are required on-site during install.

Electrical

  • Electrical service – from overhead or floor? Both, but the Miami Convention Center has primarily floor ports.
  • Can exhibitor or EAC run electrical cords under carpet? No. House electricians must make tie-in to floor ports. All electrical after that can be handled/placed by EAC and/or exhibitor.
  • Can exhibitor or EAC run electrical cords above carpet? Yes. Cords can be provided by an EAC or exhibitor – 14ga or lower, no 16ga.
  • Can exhibitor or EAC plug lights and/or other devices into booth electrical outlets? Yes.
  • Can exhibitor/shop/EAC place lights? Can exhibitor/shop/EAC insert duratrans in light boxes? Yes.
  • Can Genie Lifts be used? This varies depending on the general contractor and/or show association. Must consult exhibitor show book regulations.

Other

  • Who can vacuum the booth carpet? The exhibitor can vacuum carpet (with his/her supplied vacuum) or order booth cleaning through the show contractor. EACs cannot vacuum.
  • Can exhibitor/shop have food/beverage brought into facility? No. During the show run in convention centers, these items must be purchased from the house caterer. During move-in, exhibitors may bring in food/beverages in limited quantities.
  • Is there access to local specialty vendors? Yes. Note – some specialty vendors such as graphic vendors and lighting suppliers are not available on weekends.
  • Can EAC assemble hanging signage? No. this is the responsibility of GC rigging. EACs cannot assemble any hanging sign.

Denver Union Regulations

Denver is a growing trade show market. In fact, the SIA Snow Show held at the Colorado Convention Center was ranked among the largest trade shows in the United States in 2012.  With a local Denver office, Nth Degree is grounded in this Mile High City and offers plenty of local knowledge and know-how.

Below are some basic exhibitor rules that we thought you might find helpful to make your next show in Denver run smoothly. Take a look and please feel free to leave a comment or contact us directly if you have any other questions.

Material Handling                    

  • Can exhibitor carry in merchandise/items into hall by themselves? Yes. Hand-carry ONLY.
  • Can exhibitor use a hand truck or dolly/wheeled cart to bring exhibit materials into the hall? Yes, but only  from the loading dock with your personal vehicle and personal cart. No cart or dolly use is allowed through lobby entrances.

Work

  • Can shop supervisor or exhibitor work in this city or supervise ONLY? A shop supervisor or exhibitor can work if a union worker is hired for a 1:1 ratio or if the booth takes 1 hr. or less to assemble.
  • Can the exhibitor install & dismantle their display? Yes, but the same ratio as above applies. 
  • Can the exhibitor use tools to set up their displays? Yes. However, if ladders are necessary for the set-up, they must be provided through a labor contract with an EAC or GC.
  • Can an EAC set-up steel deck structures? Yes, if the structure is pre-approved by building engineering. Copies of approval are required on-site during install.

Electrical                         

  • Electrical service – from overhead or floor? Both. Floor ports are used as primary tie-in.
  • Can exhibitor or EAC run electrical cords under carpet? No. All floor cords must be supplied by show electricians and all booth incoming supply cords must be laid by show electricians.
  • Can exhibitor or EAC run electrical cords above carpet? Yes. Cords that are run in the booth and above the carpet can be supplied by shop and/or exhibitor. Must be 14ga wire or lower – no 16ga.
  • Can exhibitor or EAC plug lights and/or other devices into booth electrical outlets? Yes.  
  • Can exhibitor/shop/EAC place lights? Can exhibitor/shop/EAC insert duratrans in light boxes? Yes.      
  • Can Genie Lifts be used? This varies depending on the general contractor and/or show association. Exhibitor must consult the exhibitor show book regulations.

Other                  

  • Who can vacuum the booth carpet? The exhibitor can vacuum the carpet (with his/her supplied vacuum) or order booth cleaning through the show contractor. If cleaning has been ordered/paid, anyone (including EAC/shop) can vacuum the booth carpet.
  • Can exhibitor/exhibit house have food/beverage brought into facility? Yes, food/beverage can be brought into the facility as needed, but it must be brought across freight docks – it cannot come in through any entrance doors. Also, large quantities must be handled before or after hours during show days.
  • Is there access to local specialty vendors? Yes. Note – some specialty vendors such as graphic vendors and lighting suppliers are not available on weekends.
  • Can EAC assemble hanging signage? No. This is the responsibility of GC rigging. EACs cannot assemble any hanging sign.

Nth Degree Expands Automotive Offerings with New Experiential Division

Nth Degree Expands Automotive Offerings with New Experiential Division
Auto Industry Veteran Roger Ormisher Appointed Vice President

For more information:
Elise Simons
404-296-5282
esimons@nthdegree.com

ATLANTA, GA/August 28, 2013/Business Wire/ — Nth Degree, a leading full-service global event marketing and labor management company, has expanded its portfolio of client services within the automotive sector with the appointment of Roger Ormisher as Vice President, Automotive Brand Experiences. Roger is based in the company’s Southern California office.

In this newly-created role, Ormisher will establish and direct a new experiential business unit which will uniquely combine strategic messaging, rich content and creative solutions to help bring brands and their products to life in 3D environments – all backed by Nth Degree’s established executional skills and exceptional client service.

Scott Bennett, EVP, Client Services, said, “There is an increasing focus on non-traditional experiential activities in the marketing portfolios of our automotive clients. Our extensive background in automotive, combined with experiential and event expertise in other market sectors, makes this a logical next step for our business.”

Ormisher brings more than 27 years of Global experience in both marketing and PR in the automotive industry, spanning three major continents – Europe, North America and Asia. He held senior communications positions at both Volvo Car Corporation and Nissan Corporate, and most recently ran Global Corporate Communications and PR for start-up Fisker Automotive.

Responsible for numerous event and experiential activities, including messaging and launching of ground breaking new technology products that included the Nissan Leaf and Fisker Karma, Ormisher also brings expertise in 3D communications, events management strategy, brand partnerships and product placement. He was a recipient of Ford’s Global Marketing award for the Volvo promotional campaign and treasure hunt tied to Disney’s ‘Pirates of the Caribbean’ film franchise.

“I am delighted to be joining Nth Degree,” Ormisher said. “They are an immensely talented group with a well-deserved reputation for delivering client excellence over the past 34 years. This new experiential offering will be about connecting with our target audiences in person and offering them an experience that is engaging, authentic, relevant, and one they will want to tell their friends about.”

Nth Degree, based in Atlanta, GA, is one of the world’s leading face-to-face marketing companies. The company offers event and trade show marketing and management, and installation and dismantle services worldwide to more than 1,100 domestic and multinational clients and supports more than 7,500 proprietary events, trade shows, and event marketing projects annually. Nth Degree has 21 North American offices, including all major convention cities, and locations in England, Germany, and China. Additional information is available at www.nthdegree.com.

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Seattle Union Regulations

In Seattle, city meets nature in a splendid juxtaposition. But, don’t let the outdoorsy spirit of the city fool you – Seattleites are hard at work. In fact, Forbes magazine recently named Seattle as one of the world’s 15 most inventive cities

This theme of innovation and forward-thinking extends to the event market in Seattle, which includes one of the largest gaming events in the world, PAX Prime, which opens at the end of this month. For those of you with Seattle on your trade show schedule, below you will find answers to common questions regarding Union rules and regulations that our labor operations team has assembled for you. 

If you have any additional questions, feel free to comment on this blog or contact us directly and our team will be happy to help you.

Main Facility:  Washington State Convention Center

Material Handling

  • Can exhibitor carry in merchandise/items into hall by themselves? Yes.
  • Can exhibitor use a hand truck or dolly/wheeled cart to bring exhibit materials into the hall? Yes, with a personal, 2-wheeled cart ONLY. The exhibitor cannot borrow contractor equipment to handle this.

Work Rules                                                                                

  • Can shop supervisor or exhibitor work in this city or supervise ONLY? Both can work in the exhibits.                   
  • Can the exhibitor install & dismantle their display? Yes, for exhibits up to 400 sq. ft. (20′ x 20′).
  • Can the exhibitor use tools to set up their display? No.
  • Can EAC set-up steel deck structures? Yes, but the structure must be pre-approved by building engineering. Copies of approval are required on-site during install.

Electrical                                                                                    

  • Electrical service – from overhead or floor? Both.                                               
  • Can exhibitor or EAC run electrical cords under carpet? No. House electricians must complete tie-ins to floor ports.  In addition, all cords that are under the carpet must be provided by house electricians.                                                       
  • Can exhibitor or EAC run electrical cords above carpet? Only the EAC can handle this. In addition, only 14ga or lower cords can be used and these can be provided by the EAC.
  • Can exhibitor or EAC plug lights and/or other devices into booth electrical outlets? Yes, but only above the carpet.                                                 
  • Can exhibitor/shop/EAC place lights? Can exhibitor/shop/EAC insert duratrans in light boxes? Yes.
  • Can Genie Lifts be used? Yes, but this varies depending on the general contractor and/or show association. You must consult the exhibitor show book regulations.

Other

  • Who can vacuum the booth carpet? The exhibitor can vacuum carpet (with his/her supplied vacuum) or order booth cleaning through the show contractor.  EACs are allowed to vacuum in this facility.                                                  
  • Can exhibitor/shop have food/beverage brought into facility? No.
  • Is there access to local specialty vendors? Yes. Note – some specialty vendors such as graphic vendors and lighting suppliers are not available on weekends.
  • Can EAC assemble hanging signage? No. This is the responsibility of GC rigging. EACs cannot assemble any hanging sign.

International Exhibition Insights from Nth Degree

Your boss announces the exciting news that your company will be exhibiting at a huge show in Germany and you smile with excitement as you think about the new stamp in your passport. Then, the initial enthusiasm wears off and some panic sets in as you realize that YOU are the one that will have to make all the arrangements for this international show. Where do you start? How will your budget be affected? Can I do this?

Don’t let fear set-in – there are so many resources to help you including Nth Degree’s International team. Below is some information to introduce you to Nth Degree’s global resources as well as a few tips and answers to common questions

Nth Degree Abroad

What does Nth Degree provide outside of North America?

In addition to on-site labor management/I&D, outside of North America Nth Degree can provide Turnkey Project Management from managing what the exhibit will look like to ensuring all of the details come together as planned. Nth Degree has offices in Düsseldorf, Shanghai and London and we work with a trusted network of designers and builders throughout Australia, Central/South America, Europe and Asia. Take a look at our global coverage below.

Where else in Asia are you active?

Nth Degree has an office in Shanghai, China as well as build suppliers in Beijing, Dubai, Hong Kong, Seoul, Singapore, Sydney and Tokyo. These locations act as the hubs from which we travel labor crews to service our clients throughout Asia.

Does Nth Degree have storage in Europe?

Nth Degree has both short and long-term storage facilities throughout Europe and short-term storage in Asia.

What is the general skill set of the Nth Degree Leadpeople in these locations?

All Nth Degree leadpeople are highly skilled and are U.S.-trained. Each leadperson has unique skill sets, but in all leadpeople are trained to work with wood, metal and have a general knowledge about electrical.

Do you have anyone in Asia or in the EU who speaks English?

Yes, our management teams on both continents are fluent in English.

John Ramsey, located in our Shanghai office, speaks English as his first language and Qin Xiao Meng speaks both English and Chinese and can act as an interpreter as needed.

All EU-based Nth Degree leadpeople and project managers speak English and most speak one to two other European languages.

What rental materials do you have in stock?

In Europe and Asia we have system walls, carpeting, work stations, electrical converters and equipment, raised floors, kitchen equipment, furniture, graphic production, brochure racks, trussing and stage lighting available for rent.

Are you allowed to do everything on the show floor?

Internationally, there are fewer restrictions than in the U.S. In general, our on-site team is permitted to execute all services including freight, rigging and electrical work.

What Else? Commonly Asked Questions from Customers

Which is more affordable – to ship our exhibit to Europe/Asia or do a build and burn with a local company?

Nth Degree offers skilled crews that are trained to install your existing exhibits when shipped to Europe/Asia or can build an in-country disposable/rental exhibit based on a specific design or through in-country rental resources and materials. The cost is dependent on several factors such as pre-planning time and material requirements that we review in detail with you to determine which the best option is for your company.

Our comprehensive Needs Assessment will quickly determine what plan makes the most sense for your needs and budget.

Will my 10’ x 10’ U.S. booth fit into a German booth space?

In Germany, as well as the in rest of Europe and the majority of Asia, most stand space is sold in one meter grids. The base exhibit space is a 3×3 meter space which is 9’ 10” and 7/16” by 9’ 10” and 7/16”. If your booth is exactly 10’ x 10’ it will not fit into this space, however most U.S. built 10’ x 10’ booths are actually only 9’ 10” wide so you have a 7/16 of an inch to spare. Also keep in mind that for most EU /Asian shows, the exhibitor needs to provide the booth divider walls as there is no pipe and drape provided by the show organizers and this additional need can add width to your exhibit properties. Therefore each U.S. exhibit must be carefully measured and the configuration closely examined before concluding if it will fit into the EU /Asian booth space.

Do I need a transformer for my laptop?

Most modern laptops will work on either 120 volt (American electrical) or 220 volt (most of Europe/Asia) without a transformer. We suggest that you refer to the inline converter box on the electrical cable of your laptop. If it reads “input 100-240V/50-60 HZ” you do not need an electrical converter. What you will need is a plug converter so your American “Edison” plug will fit into the local plug connection.

Can you place our service orders as I cannot figure out the requirements?

When managing your turnkey project, we prefer to place your service orders. For 90% of the orders we place, we are able to save you money vs. you placing the order yourself. Typically U.S. exhibitors make the mistake of ordering their electrical based on the U.S.’s 120-volt system and therefore order too much electricity for the proper 220-volt system found throughout most international locations. By placing your service orders for you, we ensure that these common mistakes are avoided.

Nth Degree Expands National Accounts Team – Company Appoints Grant Howell to Account Manager Role

Nth Degree Expands National Accounts Team
Company Appoints Grant Howell to Account Manager Role

For more information:
Elise Simons
404-296-5282
esimons@nthdegree.com

ATLANTA, GA/June 12, 2013/Business Wire/ — Nth Degree, a leading full-service global event marketing and management company, announces the appointment of Grant Howell as an Account Manager. Howell will be based in Nth Degree’s corporate office and will be supporting the day-to-day operations of projects for key clients nationwide.

Howell is a recent graduate of Augusta State University where he studied Marketing Communications and Public Relations. During his time as a student, he also undertook an internship where he helped promote and manage events such as concerts. Howell gained additional experience during this time as an Event Manager at a special events venue. His role included helping to plan and coordinate corporate, leisure and trade show events. His day-to-day activities included managing the logistics for each client and coordinating with vendors.

Scott Bennett, EVP of Client Relations for Nth Degree said, “Grant has the right skills, background and energy to dive into his new role. Grant started our immersive training program and has hit the ground running in all aspects of client service – both in the office and on the show floor. We look forward to seeing Grant put his experience to work for us.”

Nth Degree, based in Atlanta, GA, is one of the world’s leading face-to-face marketing companies. The company offers event and trade show marketing and management, and installation and dismantle services worldwide to more than 1,100 domestic and multinational clients and supports more than 7,500 proprietary events, trade shows, and event marketing projects annually. Nth Degree has 21 North American offices, including all major convention cities, and offices in England, Germany, and China. Additional information is available at www.nthdegree.com.

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